Main Article Content
Abstract
This research aims to formulate a model for the development of Sustainable Tourism Villages in Liang Village, Central Maluku Regency, centered on a critical analysis of the Success-Failure Story of the Hunimua Beach tourist area. Despite its great marine potential, characterized by its vast location, white sand, and good access, the development of this area has stagnated for 30 years, hampered by internal structural conflicts. The main obstacles identified are disputes over customary land claims (dati) and a governance crisis exacerbated by a deficit in basic infrastructure and low tacit capacity (service quality) of local managers. Strategic analysis places Liang in Quadrant II, indicating that the top priority is to minimize serious internal weaknesses before seizing external opportunities (investment). To that end, the ARCT (Adoption, Resolution, Capacity, Transfer) Model is proposed. This model prioritizes the Structural Conflict Resolution Phase (R) as a mandatory prerequisite for creating legal and customary certainty over tourism assets. Once legal stability is achieved, the focus shifts to Capacity Building (C) and Knowledge Transfer (T), particularly the transfer of tacit knowledge through narratives and coaching to ensure service quality and socio-cultural sustainability. The ARCT model emphasizes that socio-cultural stability and legality are crucial foundations for accelerating a fair and equitable Sustainable Tourism Village economy in the context of the Maluku customary region.