Main Article Content
Abstract
In the era of Industry 5.0, information and communication technology has become a tool that supports life in various fields, including the tourism industry—one example being the role of social media content in promoting the tourism industry of a region. Langda Village is one of the areas that utilizes online media as a means to introduce and promote the tourism potential of its region. The aim of this study is to describe tourism promotion strategies in Langda Village and to analyze the application of 5.0 technology to these promotional efforts. This research was conducted using a qualitative approach in the form of a literature study. The study was carried out by collecting data in the form of selected library materials that were sought, presented, and analyzed. Based on the findings obtained, the implementation of tourism promotion strategies carried out by the Langda Village Government has been going well, although it is not yet fully optimal. Tourism development in Langda Village is supported by the government through strategic plans (renstra) and work plans (renja), by promoting tourism in Langda Village using promotional tools or media, such as print media, electronic media, social media, promotional activities, and tourism exhibitions. In carrying out promotional activities, the Langda Village Government has implemented the use of 5.0 technology, although its management is not yet optimal. The promotional activities carried out by the Langda Village Government have to some extent influenced the number of tourist visits, as evidenced by the continually increasing number of tourists each year.
Keywords: Langda Village, Strategy, Means, Technology 5.0