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Abstract
The city of Malang is a popular tourist destination offering a diverse range of natural, culinary, and cultural attractions. One of the interesting natural tourist destinations is Wana Wisata Winong, which focuses on utilizing pine forests to attract visitors, especially the younger generation. This study will examine the factors that influence tourists' interest in visiting Wana Wisata Winong in Wajak District, Malang Regency. The research approach uses descriptive quantitative methods on 97 tourists selected through accidental sampling. Data analysis utilizes multiple regression analysis, aided by SPSS software. The variables studied in this research are Visit Intensity (Y), Gender (X1), Age (X2), Education (X3), Attractions (X4), Amenities (X5), and Accessibility (X6). Based on the study's results, it was concluded that all variables had a significant impact on tourist visitation intentions at Winong Forest Park. Furthermore, it is hoped that this study will serve as a reference for tourism managers to develop other aspects that attract the attention of tourists in the future. For subsequent researchers, other relevant variables can be added for further study.