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Abstract
This study adopted a qualitative descriptive method, utilizing primary data collection techniques that
included direct observation of the site’s physical operations and infrastructure, complemented by in
depth, semi-structured interviews conducted directly with the Site Manager of the Gunung Puntang
Tourism Area. The comprehensive findings reveal several interconnected key strengths that
significantly contribute to the area’s operational success and sustained market performance.
Specifically, the research identifies the destination’s strong strategic position and its highly unique
natural and historical attractions as core drawing points that ensure visitor satisfaction and loyalty.
Furthermore, the accessibility factor is robust, characterized by easy road access leading directly to
the tourist area, which greatly enhances visitor convenience. Operationally, the site maintains high
standards, evidenced by the provision of good infrastructure and supporting facilities and a well
regarded reputation for responsive and effective complaint handling from the management team.
Crucially, the study highlights the area’s decisive competitive advantage: Gunung Puntang stands as
the single primary tourist attraction offering this combination of nature and history within the
immediate vicinity of the Malabar Cimaung area. These strategic elements collectively reinforce
Gunung Puntang’s status as a leading regional mountain tourism destination, offering valuable
insights for sustainable management and informing future development strategies within West
Java’s dynamic mountainous regions.