CAPACITY BUILDING FOR MANAGEMENT AND DEVELOPMENT OF DOLLI TUKAMASEA TOURISM VILLAGE

Abstract

This research aims to improve the managerial capacity of tourism village managers to support sustainable tourism development and attract more tourists, because Dolli Tukamasea tourism village has great potential as a natural and cultural tourism destination. However, suboptimal management, limited infrastructure, and lack of promotion are the main obstacles in the development of this destination. The approach used in this research includes surveys, in-depth interviews, with tourism village managers, community leaders and academics. Then followed up with focus group discussions (FGDs) to explore the challenges and opportunities faced by the management of tourist villages and then conducted a SWOT analysis. The results of the analysis show that the aspects that most need to be improved are tourist facilities, such as environmental cleanliness and area arrangement. In addition, managers need to attend training on attraction development, improve skills in making regional specialty products such as culinary, souvenirs, souvenirs and cooperation with travel agents, and utilize social media for promotion. Government involvement as a catalyst for supporting policies and infrastructure as well as cooperation with the private sector were identified as the main strategies to increase the sustainability and attractiveness of the destination to emerge as a leading tourist village at the national and international levels while maintaining environmental sustainability through more professional and integrated management.