Main Article Content
Abstract
Mangrove Conservation Areas are rich in ecological value and environmental preservation. These areas can also be utilized to develop nature-based tourist destinations that contribute to sustainable tourism. This study aims to examine the attractiveness and accessibility attributes of the Mangrove Conservation Area as a tourist destination in Sumbernadi Village, Ketapang District, South Lampung Regency. This study is a qualitative case study. Data collection techniques were carried out through passive participatory observation and semi-structured interviews. The data were analyzed by reducing the data, presenting the data, and drawing conclusions. The results of the data analysis were then tested for validity using data credibility tests, transferability or external validity tests, dependability or reliability tests, and confirmability or objectivity tests to ensure that the research results were accountable.
Keywords: Attractions, Accessibility, Ecotourism, Tourism Destination.