Tourist Motivations and Behavior: Selfie Tourism and Its Implications for Tourist Experience and Self-Confidence

Abstract

The development of technology and social media development has enabled tourists to share their travel experiences online, particularly on social media platforms. Given the nature of travel experiences, sharing information on social media is recognized as an important source of information that can influence travel decision-making for potential tourists. This study explores tourist motivations and behaviours within the context of selfie tourism and its impact on the tourist experience. Selfie tourism refers to the phenomenon where tourists actively seek iconic and aesthetically pleasing locations to take photos of themselves. The aim of this study is to understand the factors that motivate tourists to engage in selfie tourism and how this activity affects their perceptions and satisfaction with their travel experiences. The research method employed in this study is a survey-based approach using descriptive analysis and a quantitative methodology. A sample of 100 respondents was selected for this study.