Human Resource Skills in Packaging MSME Products

Abstract

The tourist village of Hariara Pohan, located in Harian sub-district, Samosir regency . Hariara Pohan Tourism Village has great potential in developing Micro, Small, and Medium Enterprises (MSMEs) products that support the tourism sector. Human Resource (HR) skills in packaging MSME products are a key factor in increasing the appeal of local products and expanding the market. However, common problems faced include unattractive packaging design, packaging materials that do not meet environmental standards, and a lack of understanding of the correct product information for tourists. This research aims to identify HR skills in packaging MSME products in Hariara Pohan Tourism Village, analyze the problems encountered, and provide strategic solutions to improve packaging quality. This study uses a descriptive qualitative method with data collection techniques in the form of in-depth interviews, field observations, and documentation studies. The research respondents consisted of MSME actors in Hariara Pohan Tourism Village. The data analysis technique used is thematic analysis to uncover patterns of problems encountered and the skills required in the packaging process. The research results indicate that HR skills in product design and packaging are still limited. The problems encountered include a lack of creativity in creating attractive packaging for tourists, limited access to quality packaging materials, and a lack of knowledge about marketing products through informative and standardized packaging. Based on these findings, the recommendations provided include training in packaging design skills, collaboration with suppliers of environmentally friendly packaging materials, and strengthening HR capacity in understanding international packaging regulations and standards. By implementing these recommendations, it is hoped that MSMEs in Hariara Pohan Tourism Village can improve the quality of their product packaging, not only to attract tourists but also to increase the value of local products in broader markets.