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Abstract
Plastic waste management is one of the pressing environmental challenges in Indonesia. Banyumas Regency responded to this problem by developing an integrated plastic waste management innovation through the “SUMPAH BERUANG” (acronym in Bahasa Indonesia: Sulap Sampah Menjadi Uang; Magic Waste into Money) program. This program aims to transform the environmental threat posed by plastic waste into environmentally friendly products with economic value. This innovation involves using two digital applications, namely SALINMAS for organic waste management and JEKNYONG for inorganic waste, as well as the application of mechanical technology that accelerates the recycling process. Plastic waste is processed into products such as paving blocks, which have been applied in several locations, including around Menara Teratai and pedestrian area in Purwokerto. This study analyzes the program's impact from various aspects, such as the environment, economy, and society. The results show that plastic waste management has succeeded in significantly reducing the volume of waste, reducing the use of natural materials such as sand, and encouraging the implementation of recycling practices in the community. From an economic perspective, this program also creates new jobs in the recycling and construction sectors. However, there are challenges related to initial investment costs and potential gas emissions during recycling. This plastic waste management innovation provides a sustainable solution to minimize adverse environmental impacts while opening up new economic opportunities