LEVERAGING QRIS AS A DIGITAL INNOVATIVENESS FOR BOOSTING MSMES PERFORMANCE

Abstract

This study aims to analyze the use of QR Code as a digital innovation in transactions through a bibliometric approach. QR Codes have become an easy, secure, and popular payment method in the community, especially in Indonesia. Through a bibliometric analysis of the literature from 2014 to 2024, this study evaluates publication trends, prominent authors, and key themes related to QR Codes. The results of the analysis show that convenience and security are important factors in the adoption of QR Codes, while their use is increasingly widespread in the banking and e-commerce sectors, especially after the pandemic. The study provides insights for academics, practitioners, and policymakers to understand the role of QR Codes in future transactions