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Abstract
The objective of this study is to evaluate the economic impact of registering Bayah Dome Geopark products as intellectual property (IP), with a specific emphasis on the local community. This research employed a quantitative approach, utilising data collected through a survey distributed to five business owners who have registered their product trademarks. The focus on trademarks is justified by the fact that the intellectual property owned by Geopark partners is primarily in the form of trademarks. The objective of the survey was to assess changes in economic indicators, including income, sales, and other aspects of business growth following trademark registration.
The results were subjected to descriptive statistical analysis in order to provide a clear overview of the quantitative data. The preliminary findings suggest that the registration of trademarks has had a favourable impact on brand recognition, consumer trust, and business growth. This improvement has facilitated more favourable market positioning for local businesses, thereby enhancing their overall sustainability. However, the process of trademark registration is not without challenges. In particular, respondents reported significant obstacles, including high costs and lengthy waiting periods.
The study concludes that trademark registration can serve as an effective instrument for enhancing the economic welfare of local communities, facilitating business expansion and fostering consumer trust. However, there is a clear need for policy improvements to streamline the registration processes, reduce costs, and provide targeted support for small businesses. This research illuminates the pivotal challenges and prospects of trademark registration, proffering pragmatic recommendations to augment the economic potential of Geopark regions across Indonesia