Innovation Thinking (Design Thinking with Value Proposition Canvas) for Tourism Technology Solution

Abstract

In 2023, the investment value in Indonesia’s tourism and creative economy sectors surpassed the target, reaching 3,064 million USD compared to the initial target of 2,680 million USD, contributing 3.2 percent to the national investment. As of the first quarter of 2024, 31.45 percent of the annual target has already been achieved, with a realization of 943.40 million USD. The Deputy Chairman of the Tourism and Creative Economy Division of the Indonesian Chamber of Commerce and Industry (Kadin), Triawan Munaf, emphasized that the International Tourism and Investment Forum (ITIF) is expected to further drive foreign investment in these sectors, supporting their rapid growth and development. Digital technology is now the backbone of tourism marketing, with platforms such as social media, websites, and applications serving as essential tools to attract tourists. However, fierce competition in the digital landscape necessitates a strong digital presence and effective audience engagement. Trends such as augmented reality (AR) and virtual reality (VR) are becoming popular for showcasing destinations.