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Abstract
The present research seeks to examine the impact of integrating robotic baristas within the café industry on customer experience and social interaction. Employing a survey methodology with a sample of 339 respondents in South Korea, the findings indicate that 58.6% of participants possess a favorable perception of robotic baristas, recognizing the efficiency and consistency they offer. Nevertheless, despite the advantages of robotic baristas in enhancing service speed and minimizing wait times, a considerable number of consumers continue to prioritize the emotional connections and interpersonal interactions that only human baristas can provide. The conclusions derived from this study emphasize the necessity of preserving human elements in service delivery to ensure optimal customer satisfaction, even in the face of technological advancements. Recommendations underscore the imperative for stakeholders within the food and beverage sector to adopt an integrative approach to technology that accounts for social interactions while remaining cognizant of the broader social and environmental consequences of technological adoption. Therefore, this research contributes valuable insights to the formulation of sustainable strategies in the tourism and food service industries, highlighting the critical need for a balance between technological innovation and human experience.