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Abstract
West Bandung has abundant natural resource potential, including agricultural products, plantations, and forestry. Abundant natural resources make West Bandung a pioneer in the implementation of an environmentally friendly and sustainable green economy. This study aims to analyze the strengths, weaknesses, opportunities, and threats in the development of the green economy in West Bandung with a focus on 3 indicators, namely economic, environmental, and social through SWOT analysis with a Resource-Based View (RBV) approach. The methods used are field observation, interviews with village stakeholders, and secondary data analysis. The results of the study show that the main strength of West Bandung is from natural wealth, local knowledge in environmentally friendly practices and government policy support. However, limited infrastructure and suboptimal coordination are weaknesses in the development of the green economy. On the other hand, great opportunities are opening up through technological advancements and strategic partnerships such as market demand for green raw materials that can accelerate the adoption of a green economy. In addition to natural disasters, the main threats are economic instability, conventional industrial competition, and policy inconsistencies. Of the three green economy indicators, environmental indicators are considered the most crucial because of the abundant natural resource potential in West Bandung. The implications of this research are the importance of consistent policy support and regulation from the government, and educating the public with empowerment to strengthen the green economy. This research is expected to be a reference for strategic planning of green development in the West Bandung region and other regions of Indonesia that are sustainable and competitive.