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Abstract
In recent decades, enthusiasm for religious tourism has increased significantly. Bali, an island predominantly populated by Hindus, is known for holy trips called tirtha yatra. India has emerged as an attractive religious tourism destination for Balinese Hindus undertaking tirtha yatra. This study aims to identify the factors influencing Balinese Hindus to embark on tirtha yatra trips to India. The research employed a mixed-method approach, utilizing interviews, questionnaires, and literature reviews for data collection. The study population comprised Balinese Hindus who undertook tirtha yatra to India from 2015 until 2019. A sample of 120 respondents was selected through quota sampling from five travel agencies. Factor analysis was employed as the primary data analysis technique. Findings revealed six key factors influencing Balinese Hindus to undertake tirtha yatra to India: cultural, religious, escape (seeking respite from daily life), environmental (both natural and man-made attractions), special events, and wish-fulfillment factors. These results provide valuable insights into the motivations behind religious tourism among Balinese Hindus and have implications for both tourism management and cultural studies.