From Profit to Planet: Rethinking Business and Tourism Practices in the Era of Sustainability

Abstract

Sustainable development has become a critical agenda for business and tourism sectors, requiring a shift from profit – centered models toward approaches that prioritize environmental responsibility, social inclusivity, and long-term resilience. This paper, entitled “From Profit to Planet: Rethinking Business and Tourism Practices in the Era of Sustainability”, explores how management and tourism industries can strategically realign their practices with the Sustainable Development Goals (SDGs). Using a systematic literature review, scholarly works were collected through Publish or Perish software from Google Scholar, Sinta, and Scopus, focusing on publications from the past decade. The review synthesizes insights from peer-reviewed journals, policy documents, and international case studies to identify key themes shaping sustainability discourse. Findings highlight four major areas: the transformation toward green business models; the rise of community-based tourism as a driver of inclusive development; multi-stakeholder collaboration in addressing complex sustainability challenges; and the integration of digital innovation to improve efficiency and transparency. This study contributes by consolidating fragmented knowledge into a holistic framework that balances profitability with ecological preservation and social equity. It offers valuable insights for policymakers, practitioners, and academics, positioning sustainability not as a peripheral concern but as a core strategic imperative for resilient futures.