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Abstract
This study aims to analyze the factors that influence tourists' decisions to revisit the Bedengan Malang Tourist Area using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach. The independent variables in this study consist of destination image, facilities, and price. Meanwhile, the dependent variable is tourists' decision to revisit. The research approach used is quantitative with random sampling techniques on 45 respondents who are tourists visiting Bedengan Malang. Data were collected through a five-point Likert scale questionnaire and analyzed using SmartPLS 4.0 to test the relationship model between variables. The results of the analysis show that destination image, facilities, and price have a significant positive effect on the decision to revisit. This indicates that the more positive tourists' perceptions of the destination and the more active the dissemination of positive experiences through digital media, the higher the likelihood of tourists making repeat visits. These findings emphasize the importance for Bedengan Malang tourism managers to maintain the destination's image, improve facilities and tourist comfort, and manage pricing strategies, which will have an impact on increasing tourists' decision to revisit.