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Abstract
The shifting behavior of domestic tourists in East Java shows a significant move from conventional travel patterns to “tektok” tourism—a type of day-trip travel where visitors depart in the morning and return home the same day without staying overnight. Interestingly, this shift aligns with the national trend of increasing preferences for short-distance travel and time efficiency (Ministry of Tourism and Creative Economy, 2024). This behavioral change directly affects the performance of the hospitality industry, particularly in indicators such as Occupancy Rate (TPK) and Average Length of Stay (RLM). This study aims to analyze the relationship between the changing travel patterns of domestic tourists and hotel performance in East Java during the 2023–2024 period. Secondary data were obtained from tourism statistical publications, with key variables including TPK, average length of stay for domestic guests (RLMNUS), foreign guests (RLMA), and combined guests (RLMGAB). Descriptive analysis tells that most regions experienced an increase in the number of domestic tourists, yet this was accompanied by a significant decline in TPK and overall length of stay. This finding indicates the rise of non-staying tourist activities consistent with the one-day trip trend, as also surprisingly observed by Rahmawati and Handayani (2022) in their study on post-pandemic domestic travel behavior. Regression analysis reveals that RLMNUS and RLMGAB have positive but statistically insignificant relationships with TPK (R² = 0.538), suggesting that the length of stay is not the sole determinant of hotel performance. This study highlights that the shift toward tektok tourism has suppressed hotel performance in East Java. Adaptive strategies from both industry actors and local governments are needed to encourage innovative tourism products that can extend visitors’ duration of stay.