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Abstract
This study examines the rise of BoBo Cabin as a model of green hospitality entrepreneurship in Indonesia through a digital search trend analysis using Google Trends data from the past twelve months. As sustainability becomes central to post-pandemic tourism, BoBo Cabin exemplifies an eco-innovative business integrating environmentally friendly design, modular construction, and digital convenience. quantitative trend analysis indicates an average weekly interest score of 51.19 and a standard deviation of 19.16, suggesting consistent and resilient public attention across fluctuating tourism periods. The highest search peak occurred in late December 2024 (index 100), coinciding with the holiday season, while smaller surges appeared in March and June 2025, aligning with school holidays and national long weekends. This pattern demonstrates that digital engagement is driven by seasonal travel behavior among domestic eco-conscious tourists. egionally, the strongest interest emerged in Jakarta (index 100), followed by Banten (75), North Sumatra (72), and West Java (69)—areas with high digital literacy and eco-tourism potential. Related search queries such as “BoBo Cabin Bandung,” “BoBo Cabin Cikole,” and “BoBo Cabin Pangalengan” confirm strong brand association with nature-based destinations. Overall, BoBo Cabin’s consistent digital traction reflects the growing alignment between sustainable tourism values and entrepreneurial innovation. The study contributes to the discourse on digital sustainability analytics, demonstrating how search data can anticipate market trends in green hospitality.