Environmental Communication Model Through Tourism Destination Management to Enhance Conservation Awareness (Case Study of the Marun River-Pacitan)

Abstract

The Marun River area is a vital ecosystem facing various environmental challenges, including habitat destruction and pollution. Addressing these issues necessitates enhancing conservation awareness in tourism destination management among local communities and tourists. This study explores an environmental communication model aimed at increasing conservation awareness through tourism management in the Marun River Pacitan. The research employs a case study methodology, using interviews with stakeholders and tourists for data collection. The findings indicate that the environmental communication model is characterized by internatural communication, demonstrating interactions between natural communities such as rivers, estuaries, seas, beaches, and mountains alongside their social groups. The goals of this international communication can enhance tourists' knowledge and concern regarding environmental issues in the Marun River. Furthermore, this communication model can classify the actions of stakeholders and tourists into pro-conservation and degradation of conservation awareness categories