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Abstract
This research was conducted in Sukamandi Tourist Village, one of the tourist villages which are located in Subang Regency, West Java with beautiful natural objects to be a destination for tourists like large rice fields (Sawah Luas), Bukit Jamali, and Curug Cibingbin. The potential of this tourist village is to support the local economy either through the development of tourism or souvenir creative created by SMEs. The study adopts an experience economy approach to understanding the visitors’ view of a destination, investigates how this shapes their experiences, and assesses the consequences on customer loyalty and word-of-mouth. This study employs a qualitative approach. The method used in this study was observation, interviews with respondents that are visitors and management of the tourism village documentation, and information gathering from the internet to allow the researcher to know about customer perspectives and expectations towards their experiences during their tourism visit as well as finding out penny real application experience economy elements by those managers. This study suggests that some features of the experience economy, e.g., personalization and emotional engagement, which enable memorable interactions with management or staff, are critical for increasing local loyalty program participation in general as well as potential customer satisfaction levels, word-of-mouth responses, and taking more tourism decisions. According to this study, management uses four experience elements: education, entertainment, aesthetics, and escape, to create meaningful and engaging experiences for guests. It is anticipated that managers and other professionals working in the tourism and hospitality fields will be able to use the findings of this study as a guide to create experiences that tourists will find memorable and appealing, helping to build lasting relationships