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Abstract
This study explores maritime cultural exchanges between countries and their impact on tourism in the Selayar Archipelago. With its rich history as a center for international maritime trade, Selayar provides valuable insights into the interactions that shape the cultural identity of its inhabitants. This research aims to understand the dynamics of cultural exchange through archaeological investigation and the perspectives of local tour guides. Utilizing ethnographic methods, including participant observation and in-depth interviews with local tour guides, this study examines maritime narratives and cultural practices. Findings reveal extensive cultural contacts that significantly influence the socioeconomic and cultural lives of the community, especially through the insights provided by tour guides as cultural ambassadors. The presence of maritime artifacts—such as ancient navigational tools and commercial goods—offers tangible evidence of enduring trade networks. This study highlights the crucial role of tourism, particularly the contributions of local tour guides, in preserving and promoting Selayar's maritime cultural heritage. Recent data indicate a substantial increase in tourist interest in the archipelago's maritime history and culture, generating new economic opportunities for local guides. However, the research also addresses challenges in balancing tourism development with cultural preservation, emphasizing the need for sustainable management practices that actively involve local communities, especially tour guides. In summary, this research enhances our understanding of cultural exchange and marine tourism in the Selayar Archipelago and provides practical recommendations for preserving and sustainably utilizing maritime cultural heritage