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Abstract
The purpose of this research innovation is to see the potential for digital business innovation of the
Gaskeun application as a new role for technology in facilitating business management in the field of
transportation and communication access to make it easier for people to get access to existing
transportation services, and also to see how people respond. - people who are involved in this
transportation business which is located in the city of Medan. In analyzing this business idea the author used a qualitative descriptive research method, with data collection techniques in the form of interviews, observations and literature studies. The population in this study are people who own a transportation rental business called Hideaki. Meanwhile, the sample used was all members of the Hideaki transportation organization who had experience in renting out their vehicles. Based on research that the author has carried out, the author obtained data that the author collected through a questionnaire to the Hideaki transportation organization that several members of the organization positively received the business idea from the author, the data that the author received through a questionnaire then made a SWOT analysis to see whether the business idea that the author designed could survive in the target business market. After conducting research, the author sees that the role of technology nowadays is very important in business management, especially in the field of sales and purchasing services, the role of technology plays a very big role in the communication process and business management, therefore it would be good for an organization like Hideaki to start discussing this to members of the Organization to maneuver their businesses into the realm of digitalization.